Adventures in Reading

The Omnivore’s Dilemma: Part II (Pastoral Grass)

May 5, 2008 · 1 Comment

As I mentioned on Sunday, last week (April 28 - May 2) was Baltimore Green Week so I’ve been reading:

Today I want to continue writing about Part II (Pastoral Grass) of The Omnivore’s Dilemma.

Part II talks about two types of food growing chains — large-scale industrial organic, small-scale pastoral organic — and culminates with meals at the end of each chain.

At the center of large-scale industrial organic is Whole Foods Market, as well as Gene Kahn of Cascadian Farms (a General Mills subsidiary), Drew & Myra Goodman of Earthbound Farms (producers of those ubiquitous pre-washed baby lettuce mixes), and other smaller industrial scale organic growers (such as Petaluma Poultry and Greenway Organics).

Industrial organic farms tend to grow monoculture (one crop at all times) so while they don’t use fertilizers or pesticides, they are still susceptible to the disease and pests that come with monoculture. But because of the massive quantities of compost that industrial organic farms require, they consume huge amounts of petroleum to transport the compost needed!

So are organics good for you? Well yes, science supports the idea that organics do have more nutrients than industrial foods. Organics are full of polyphenols, which may have evolved in plants to defend itself against pests and disease.

And what about “free-range” chickens? “Free-range” hens must stay indoors for the first five to six weeks of their life (to prevent disease) and are permitted to go outside for the final two weeks of their life before slaughter. But most never venture outside and the farmers would prefer that they not go outside as it would make them more susceptible to infection! Nevertheless, the barn doors are open during the final two weeks but the hens never go out because all their food and water are indoors and thus they have no interest in leaving the barn!

On the other hand the focus of small-scale pastoral organic is Joel Salatin’s Polyface Farms in Swoope, VA.

Pollan’s descriptions of Polyface Farms fill you with wonder. How can 100 acres of pasture patchworked with 450 acres of forest possibly produce tomatoes, sweet corn, berries, chicken, beef, turkey, eggs, rabbits, and pigs? Salatin guesses that in one growing season Polyface Farms produces

30,000 dozen eggs
10,000 broilers [chickens]
800 stewing hens
50 beeves (representing 25,000 pounds of beef)
250 hogs (25,000 pounds of pork)
1,000 turkeys
500 rabbits

Click here to read detailed descriptions of Polyface Farms‘ products on their website.

By measure of health, Polyface Farms is hugely productive and successful — it simply has no need for antibiotics and it’s animals and plants don’t get sick. But even in terms of nutrient produced, one acre of well-managed pasture is more productive than one acre of corn! And a one acre of well-managed pasture can remove 14 billion pounds of carbon from the atmosphere each year, that’s the equivalent of removing 40 million cars from the road!

And how does Polyface Farms manage to be more productive in it’s “off the grid” farming? By practicing “management-intensive grazing” and following what Pollan calls the “law of the second bite.” Simply put, Salatin moves his animals around his pastures in a way that harnesses a great amount of solar energy captured in the form of grasses (such as orchard grass, fescue, red and white clover, millet, bluegrass, and plantain, timothy and sweet grass) and reduces and “recycles” the waste by composting.

In nature, “birds follow and clean up after herbivores” so Salatin puts chickens on pastures three to four days after cattle were on it. The chickens then eat the grubs out of the cowpats (cow manure) and provide fertilizer in the form of its own manure.

In addition, the cows are moved frequently to prevent overgrazing and undergrazing (both of which decrease the ground’s fertility) and Salatin has even learned to move his cattle at the end of the day, when sugar, water and minerals have peaked in the grass that his cattle eat. With the proper amount of grazing, the cattle help the grass to become even more vibrant and to convert ever more solar energy into calories!

And I haven’t even told you of Pollan’s writing of chef’s descriptions of the quality of the food at Polyface Farms. People — chefs, foodies, and locals from Virginia — all seem to agree that the food from Polyface Farms just tastes better.

And science agrees! Grass-fed meat has more beta-carotene, vitamin E, folic acid, omega-3 fatty acids in the form of ALA (alpha linoleic acid) and CLA (conjugated linoleic acid, a transfat shown to have antioxidant and anti-tumor properties)! Plus it’s lower in overall fat and has much lower quantities of bacteria than industrial corn feed-fed meat.

Joel Salatin’s Polyface Farms in Swoope, VA sounds truly amazing. Salatin says, “One of the greatest assets of a farm is the sheer ecstacy of life.” Wouldn’t we all love to experience that?!

Considering Polyface Farms is less than a half-day’s drive from where I live in Baltimore, I’ll have to make it down there sometime this summer. Maybe in July or August.

And if you’re looking to read more on the philosophy of “management-intensive grazing,” Salatin (by way of The Omnivore’s Dilemma) recommends these authors and books:

I’ll write about Part III (Personal: The Forest) of The Omnivore’s Dilemma later this week.

Categories: Animal Vegetable Miracle · Deep Economy · Food · Nutrition · Public Health · Reading · Sustainability · The Omnivore’s Dilemma
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Amazon Kindle

May 5, 2008 · 1 Comment

I want an Amazon Kindle.

I want one even more than I want a Lightwedge Book light. And that’s saying a lot.

Lust may be the most appropriate word to describe my desire for a Kindle.

When Amazon first introduced the Kindle last fall, I immediately turned to the New York Times to find out more. I found “An E-Book Reader That Just May Catch On” by David Pogue who got me even more excited about it. Sure it costs $400 but man it’s so cool!

It can hold up to 200 books and with a SD memory card hold thousands more! And it weighs just 10 ounces. It’s thin as a No. 2 pencil!

To get a new book all you do is log-in to Amazon’s WhisperNet and buy a book in Kindle format. And you get to read the whole first chapter of books before you decide to buy!

While there are no service fees for using Amazon’s WhisperNet, you can’t add the books you already own to your Kindle, but books for Kindle are so much cheaper than normal books (unless of course you shop at used book stores).

And you can email yourself Microsoft Word or Adobe PDF documents and files in other formats for viewing on Kindle.

Unbelievably Kindle sold out in the first five and a half hours and only now have they gotten ahead of the manufacturing game.

Which is why I’ve been thinking about the Kindle again. I went to Amazon.com today to purchase a few books and was greeted by this letter from Jeff Bezos, Founder & CEO:

Dear Customers,

Ever since we launched our wireless reading device Kindle last November, we’ve been unable to keep it in stock, and we’ve had to work hard to increase manufacturing capacity. Today, we’re excited to announce that Kindle is in stock and ready for immediate shipment.

We’ve also been adding selection. Since launch, we’ve added 25,000 additional books, blogs, magazines, and newspapers that you can download wirelessly to your Kindle, bringing the total to more than 115,000. To learn more about the device and what you can read on it, visit Kindle’s product page. You’ll see that more than 2,000 customers have reviewed Kindle - I encourage you to take a look at what customers have to say.

For those of you who are interested, I invite you to read Amazon’s just-released annual letter to shareholders. I don’t normally link to a shareholder letter from the Amazon home page, but this letter is all about Kindle. If you’re curious, it will give you some insight into how we think about the business and our long-term vision for Kindle. It’s a short letter, and I hope you find it worthwhile.

Happy reading,

Jeff Bezos

Founder & CEO

The letter to shareholders is particularly inspiring.

Now, I’m not a big technology person. I like some toys, like my Palm pilots (which I am loyally devoted to), but generally I don’t spend my money on them. I usually spend my money on books. When all my friends went out to purchase iPhones, I stuck it out with my old phone purchased in 2003.

But somehow Kindle is different. I can’t decide whether to buy soon or to buy it when the second generation (perhaps with color monitor??) Kindle comes out.

Of course, if Kindle was compatible with borrowing books from the library then I would absolutely go out and buy one today — I’ve cut back on my book buying by borrowing books from the library before purchasing.

Categories: Products for Readers · Reading
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What Got You Here Won’t Get You There by Marshall Goldsmith

May 5, 2008 · 1 Comment

I read What Got You Here Won’t Get You There: Discover the 20 Workplace Habits You Need to Break by Marshall Goldsmith in January 2008, but strangely reading about positive psychology has made me think about the ideas in What Got You Here Won’t Get You There.

This can probably be explained by the fact that the books I read about positive psychology and What Got You Here Won’t Get You There both discuss how to improve yourself and your life. Just using very different philosophies and techniques.

Personally, I found What Got You Here Won’t Get You There to be one of the best books I’ve read about becoming more successful in business as well as life.

Goldsmith, an executive coach, educates us about 20 “transactional flaws” (bad habits) that may prevent us from accomplishing our professional and personal goals. What I love about this book is that it does not talk down to the reader; in fact this book is aimed towards already successful people who want to become even more successful!

While I haven’t made much of an effort to apply the principles of What Got You Here Won’t Get You There to my own life yet, it was eye-opening to read about what my flaws are and how they prevent me from accomplishing even more.

I found the list of “transactional flaws” so interesting that I really want to share it with you all, but I’d be spoiling the book for you if I did that and this book is fantastic and really worth reading. I’d hate to rob you of that experience.

Also, What Got You Here Won’t Get You There includes an appendix of the Global Leadership Inventory, which was developed as part of a research project (sponsored by Accenture) involving 200 specially selected high-potential leaders from 120 companies around the world. To apply it in your own life, you would rate yourself (or another person) on each of the 72 characteristics leaders on a five-point scale, ranging from Highly Satisfied to Highly Dissatisfied. The characteristics are organized into the following groups:

  • Thinking Globally
  • Appreciating Diversity
  • Developing Technological Savvy
  • Building Partnerships
  • Sharing Leadership
  • Creating a Shared Vision
  • Developing People
  • Empowering People
  • Achieving Personal Mastery
  • Encourages Constructive Dialogue
  • Demonstrates Integrity
  • Leading Change
  • Anticipating Opportunities
  • Ensuring Customer Satisfaction
  • Maintaining a Competitive Advantage

If you’re curious about What Got You Here Won’t Get You There, you may be interested in the Table of Contents:

Acknowledgments xi
The Trouble with Success
You Are Here 3
Enough About You 11
The Success Delusion, or Why We Resist Change 16
The Twenty Habits That Hold You Back from the Top
The Twenty Habits 35
The Twenty-First Habit: Goal Obsession 99
How We Can Change for the Better
Feedback 111
Apologizing 136
Telling the World, or Advertising 142
Listening 147
Thanking 157
Following Up 161
Practicing Feedforward 170
Pulling Out the Stops
Changing: The Rules 179
Special Challenges for People in Charge 199
Coda: You Are Here Now 221
Appendix 225
Index 231

Click here to download the 800-CEO-READ Podcast interview with Goldsmith.

Or click here to watch Goldsmith’s talk at Google in October 2007 about What Got You Here Won’t Get You There.

And if you really want to learn more, visit the author’s website by clicking here; you’ll find an abundance of high quality free articles, videos, audio files, and other advice by Goldsmith.

Categories: Business Books · Communication · Leadership · Management · Negotiation · Organizational Dynamics · Reading · Strategy · What Got You Here Won't Get You There
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